The hottest tractor market competition in Europe c

2022-09-26
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The competition in the European tractor market continues to lean into a propeller

tractors reflect the progressiveness of agricultural production processes and even the development of agricultural economy from both macro and micro economic perspectives. At present, although emerging countries are at a relatively low level of technology, they are also on the path of mechanized development. From both macro and micro economic perspectives, tractors reflect the progressiveness of agricultural production processes and even the development of agricultural economy. In 2018, the paper industry was affected by factors such as the continued tightening of environmental protection and the limited supply of raw materials. At present, although emerging countries are at a relatively low level of technology, they are also on the path of mechanized development. In terms of the number of tractors, the global tractor production has doubled in the past decade, reaching nearly 2million by 2011, of which an estimated 1.2 million tractors are produced in Asia, mainly from India and China. With the establishment of joint ventures or independent factories, more and more European and American tractor manufacturers, such as John Deere, Case New Holland, AGCO and Saimai DEUTZ Farr group, have participated in the tractor production in India and China, and they also export low-power tractors to other Asian markets, the American continent and Europe from here

however, in terms of unit value, added value and market capacity, North America, Western Europe and central and Eastern Europe still maintain the leading position in the tractor market, although the total number of tractors in these regions accounts for only 20% of the world market. The survey results of tractor market conditions in many European countries released by the European Association of Agricultural Engineering (CEMA) recently confirmed this judgment. In 2011, the production and sales of tractors in Europe showed strong growth, with sales reaching more than 162000 units, a year-on-year increase of 12.6%. In Germany alone, the output of tractors increased by 19% year-on-year to 60000 units in 2011, with an output value of 3.4 billion euros, accounting for almost half of the total agricultural machinery production in Germany. The high export share also made Germany the leader in global tractor exports in 2011

market changes in German speaking countries

German speaking countries (Dach) mainly refer to Germany, Austria and Switzerland. In Germany, the tractor market showed a strong upward trend, with the number of registrations increasing by nearly 26% to about 36000 units. Over the past 12 years, John Deere has been the market leader here, with a share of 20.9%; In the second place, Fendt is slightly inferior with its 15.9% market share, but it shows its strong advantage in the market of tractors with power above 100 horsepower and its continuously consolidated market leadership. Deutz Fahr ranked third with a 10.8% share, followed by caseih/steyr and Claas. From January to March this year, the tractor market maintained a growth rate of 14%. Analysts generally believe that the number of registered tractors in 2012 will be close to that in 2011

in Austria, the standard agricultural tractor market fell by 4.0%, Steyr beat John Deere to maintain its leading position in the market, while Lindner consolidated its third place ranking, followed by New Holland and fint. In Austria, the registration statistics also show the registration of tractors specially used for fruit and grape planting. In 2011, 248 such tractors were registered, of which Venter ranked first with 81

the agricultural tractor market in Switzerland rose by nearly 14%, with John Deere, New Holland and Venter in the top three, DEUTZ Farr, Massey Ferguson, Klass and Valmet having strong growth, while randini and McCormick almost blank in most places (McCormick) fell sharply

the central European market developed well

after a slight decline in the Belgian agricultural tractor market in 2010, the market recovered and increased by 15.8% again. New Holland, John Deere and Venter have ranked first, second and third respectively for several years. And Massey Ferguson, Kubota and Klaas also had rapid growth in 2011

after the market recession in 2009 and 2010, the Dutch agricultural tractor market increased by 22% in 2011, with sales reaching 3397 units. Like the UK, a year later, the competition situation in 2011 was re divided. In the Netherlands, John Deere lost the market leader position he had maintained before 2008, ranking third in the agricultural tractor market in 2010, followed by New Holland and fint. It is generally believed in the industry that this is the result of the transformation of Louis Nagel, an importer of John Deere for many years, into a regional distributor

after two years of decline, the UK agricultural tractor market increased by 5% in 2011 compared with 2010. The traditional situation that John Deere, New Holland and Massey Ferguson occupy the top three in the market remains unchanged in 2011

the Nordic market stabilized

among the tractor markets in the four Nordic countries, Denmark, Finland, Norway and Sweden are expected to continue the market recovery that began in 2010. The Danish agricultural tractor market, which is strongly oriented to the agricultural market, increased by 28% in 2011

Finland, Norway and Sweden have also taken a good step forward. In 2010, the four Nordic countries sold 11486 tractors, compared with 13044 in 2011, a year-on-year increase of 13.6%. Valmet brand accounts for 24.9% of the total market sales share of the four countries, followed by John Deere with 22.5%, New Holland with 14.7%, followed by Massey Ferguson with 13.7%

there are great differences in the southern European market

in France, after the sharp decline in the registration license of French tractors in 2010, the top manufacturers and dealers in the market ushered in a strong market growth of nearly 26% in 2011, with a compound annual growth rate of 30% from 2018 to 2020, reaching nearly 30000 units. Among them, John Deere ranks first with a market share of 20.2%, followed by New Holland and Klaas. It is worth mentioning that in 2011, the number of registrations of Klaas, Massey Ferguson and fint reached a high level

the Italian tractor market was relatively stable in 2011, slightly higher than the low level in 2010. Italian tractor manufacturers NEWHOLLAND, samme and Lamborghini ranked first, second and fourth respectively, while the John Deere brand remained third. The tractor market in Spain and Portugal also declined in 2011 due to drought, poor crops and weak investment. In addition, these three countries do not have separate data to show the input of agricultural tractors, especially in the commercial field

pursue market leadership

to sum up, John Deere brand has always been in the leading position in the four markets of the five largest tractor markets, and it has always maintained the top three market positions in the whole market. Case New Holland brand maintains the top three rankings in most of the countries surveyed. In addition, local brands are basically in the leading position in the market in all countries, such as finter and DEUTZ Farr in Germany; Steyr and Lindner are in Austria; Valmet in Finland and other Scandinavian countries; New Holland and Lamborghini are in Italy. Market oriented products, strong and loyal sales and service partners, and convincing market communication skills in sales and after-sales are the key factors for their success

lean agriculture has become a driving force

the investment motivation of forward-looking agricultural operators is to obtain stable income, but they will also invest because of better efficiency, higher accuracy and more economic benefits brought by new investment technology. The first appearance of a more economical high-power diesel engine that meets the European IIIB emission standard gave another positive effect to the European tractor market in 2011. In addition, Germany is leading the development trend of higher power levels. 20% of the registered products in the power range of more than 180 horsepower are German products

in Europe, almost all brands of tractors provide continuously variable transmission (CVT), or at least take it as an option, and the automatic steering system of tractors has been more and more used in practice. The comfortable seat with air suspension, cab suspension and optimized control function make driving more comfortable and safe. The tractor operation management system provides choices of engine speed and driving speed for obtaining the best mechanical power

at the same time, efficiency recording, data transmission and preventive maintenance technologies have brought new possibilities to the market. They can give a new impetus to the European tractor market in 2012, and provide the possibility for the high-level stable development in 2011 under a stable market environment. We have summarized several common faults of the tensile testing machine, and the competition between tractor manufacturers in different market segments is the key to success

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